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African Gene's BusinessBox kicks off with Oluwafeyisayo Adesina of Feyse wears, here's what she's got to say...
AG: What inspired your decision to start designing?
Feyi: The inspiration came from my Cousin, cos he's into graphics and he's very good at it, then when i went for National Youth service Corp., my roommate studied graphics design, Auchi Polytechnic. She put me through a lot of things
from Screen printing to other stuffs. After completing Youth Service, i met my fiance, who to my greatest surprise was a graduate of Industrial Design, Graphics option. He had dreams of making t-shirts and one day owning a clothing line, we shared the same dream and we started. Above all, God, almighty, has been my supreme inspiration.
AG: Educational Background?
Feyi: Well, I'm a graduate of Industrial Relation and Personal Management, from the University of Lagos. I went to SURULERE GIRLS’ SECONDARY SCHOOL and KEKE HIGH SCHOOL
AG: What makes it unique?
Feyi: What makes Feyse Unique is our Apparels portray the African Urban Spirit, quality fabrics and intricate designs.
AG: Do you see your self as a creative person or a businesswoman?
Feyi: I see myself as a creative person and a business woman, in the sense that i make designs and at the same time i handle the company's business.
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Feyi: I see myself as a creative person and a business woman, in the sense that i make designs and at the same time i handle the company's business.
AG: Is it capital Intensive?
Feyi: Yes its capital intensive, because it requires a lot of money, sewing of the fabrics, the printing also costs a lot of money.
Feyi: Yes its capital intensive, because it requires a lot of money, sewing of the fabrics, the printing also costs a lot of money.
AG: How easy is it to break into the market?
Feyi: Well, so far so good, it hasn't been easy breaking into the market, though the competition wasn't too tough and low but the market was difficult.
AG: Biggest challenge so far?
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Feyi: Our biggest challenge so far has been acquisition of fabrics and market as a whole.
AG: What else do you do besides designing?
Feyi: Events planning and logistics, i also run an advert magazine name 'RADIance' and i also do print design.
AG: What else do you do besides designing?
Feyi: Events planning and logistics, i also run an advert magazine name 'RADIance' and i also do print design.
AG: What is your biggest fear?
Feyi:My biggest fear has been the public acceptance, in other words how well the Nigerians would appreciate and accept a naija made t-shirt.
AG: Who are the three people you admire the most?
Feyi: My mum, my fiance and my sister-in-law
Feyi: My mum, my fiance and my sister-in-law
AG: If you had one wish, what would it be?
Feyi: Feyse would be the worlds greatest clothing line.
AG: Thanks and all the best...
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